Can Gun-Control Advocates Make the NRA Toxic?
After the mass shooting in Parkland, Florida, supporters of more gun control quickly pressured numerous corporations to cut ties with the National Rifle Association: No longer will NRA members receive a pre-negotiated discount when flying United, renting a Hertz car, or patronizing a range of other companies.
What remains to be seen is whether the success of #BoycottNRA merely denies NRA members a few perks or actually helps to advance changes in gun policy.
The answer will depend in large part on the effectiveness of stigma.
Skeptics of #BoycottNRA don’t think its success changes any fundamentals. The NRA isn’t a business that needs revenue or a club for people who want consumer discounts—it is an issue-driven membership organization that helps gun owners to secure liability insurance, provides training, and lobbies legislators on a range of gun issues. In this telling, depriving its members of consumer discounts won’t cause any significant number to
