Winter Olympics TV ads exploit the movie in our head — the one in which we star
"Diet Coke Ginger Lime," says the red-headed guy on the low-rent couch, taking a swig on his beverage of choice as he stares into a camera that feels not unlike the one in your cracked smartphone. "Because I support all things ginger."
"What, what?" the man asks, addressing an unseen skeptic perchance questioning the wisdom of choosing his artificially sweetened carbonated beverage by the color of his hair. "That was like a super-solemn answer."
No doubt, dude. No doubt. The ginger's bosses know we just don't buy stuff anymore unless it conveniently fits into the movie we all now have in our heads, the one written by, directed and starring our very important selves.
If you watched the ads for the Super Bowl, and especially
