iTunes needs to go (well, the name, anyway)

I’ve been giving some thought to the future of iTunes and I’ve reached the conclusion that, well, it probably doesn’t have one. Sorry to be the bearer of bad news and all that.

Almost two years ago, around the time Apple was rolling out Apple Music, I reasoned that it was a good opportunity to break up iTunes, —which, if you’re keeping score, didn’t happen. But the longer iTunes is due to ride into the sunset. And how about this for confirmation: Apple just rebranded iTunes Podcasts as . iTunes, your days are numbered.