Is it the end of the line for the ‘i’ at Apple? Analyzing Apple’s naming scheme
The discovery that in iOS 11.3 Apple is renaming the iBooks app to Books seemed…not particularly revelatory. We’ve all read about how Apple’s been slowly stripping away the lowercase i prefix from older products. New products and services are a generic word preceded with the word Apple, as in Apple TV and Apple Watch. This is the conventional wisdom. But is it true?
NO, KILL ‘i’
Apple’s made no pronouncements itself about it. Yes, it seems the i prefix introduced with the iMac 20 years ago has fallen out of favor. (I’m
