REEBOK REIMAGINED

Thomas Steinbrück is ready for whatever comes next. The German designer studied at the top French design schools and launched an eponymous clothing line that’s been featured in stores like Barneys, Henri Bendel, and Bergdorf Goodman. He’s worked with Geoffrey Beene and Alber Elbaz, overseen a complete overhaul of the Kenneth Cole brand, and was entrusted to oversee the transformation of Porsche Design into a world-class luxury lifestyle brand. Now, his sights are set on rebuilding Reebok, the oldest manufacturer of athletic footwear in the world, dating about the challenges of his new role and how he plans to conquer the global marketplace.