David Haugh: Tom Ricketts sets World Series-or-bust tone for Cubs, and everybody's in
by David Haugh, Chicago Tribune
Feb 20, 2018
3 minutes
Tradition calls for Cubs Chairman Tom Ricketts to welcome the team back every spring with a talk that establishes expectations for the upcoming season.
Ricketts made news Monday reasserting the Cubs' plan to end their one-year championship drought, bold talk embraced by everyone from manager Joe Maddon to the last player in camp.
"I won't say a season is a failure because you don't win the World Series," Ricketts said. "But it is our goal."
It doesn't seem long ago that the
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