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Pyeongchang (Not Pyongyang): The Place Hosting The Winter Olympics

With a population of just over 40,000 people, Pyeongchang has Buddhist temples and a reputation as a rural mountain retreat with a healthful climate. But it wants a reputation as a sports mecca.
Soohorang, left, the mascot of the Pyeongchang Winter Olympics, and Bandabi, mascot of the Paralympics, welcome visitors to the Alpensia Resort in Pyeongchang, one of many facilities that's been reworked as the county hosts the games.

Pyeongchang takes center stage of the sporting world on Friday, hosting elite athletes for the Winter Olympics and hoping to raise its profile as a winter resort destination. But if you'd never heard of Pyeongchang before now, you're not alone.

Pyeongchang is a county, not a city, and and up to now it's been known primarily as a rural mountain retreat, with a population of just over 40,000 people, located about 40 miles from the demilitarized zone (DMZ) and North Korea. It has Buddhist temples and a reputation for a healthful climate. But it wants a reputation as a sports mecca. And so now,

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