A sci-fi franchise gets lost in space with Netflix's 'The Cloverfield Paradox'
by Justin Chang, Los Angeles Times
Feb 05, 2018
3 minutes
The "Cloverfield" movies so far have been governed by a fairly simple premise - an alien invasion of Earth is underway - but their distribution and marketing strategies have been anything but straightforward.
As a storyteller, the producer J.J. Abrams has proven himself to be a serviceable recycler of B-movie ideas, but as a master of event-movie showmanship he has relatively few equals. He takes an impish delight in ambushing the audience, in trotting out the kinds of promotional gimmicks that arrest our attention, even as they threaten to
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