Redbox's copyright fight with Disney over digital movie sales escalates a long-running feud
LOS ANGELES - Movie rental company Redbox has struggled for years to remain relevant as the DVD market plunges and consumers switch to streaming services such as Netflix. The company, known for its bright red kiosks at 7-Elevens, supermarkets and drug stores, only recently started selling and renting digital versions of movies online.
But Redbox's late entry into the digital download business has been complicated by a longstanding feud with the world's leading movie studio - the Walt Disney Co.
In a David versus Goliath legal brawl, Disney has accused Redbox of selling digital versions of its films without permission. Late last year, the Burbank-based entertainment giant sued Redbox for selling digital movie codes from its kiosks - a move Disney sees as copyright infringement - in "blatant disregard of clear prohibitions against doing so."
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