Commentary: Hallmark TV's competitive advantage: Its traditional, family- friendly programming serves the Trump voter
by Steven Malanga, Los Angeles Times
Jan 10, 2018
3 minutes
The nation's political divide expresses itself in many ways, including television preferences. A recent survey found that viewers in regions that backed Hillary Clinton prefer political satire and stories with darker themes, antiheroes and unconventional families, as reported by the Los Angeles Times. People in regions that backed Donald Trump are more likely to watch shows that express traditional family values and also to steer away from political themes and stories that denigrate religion.
A brief scan of the productions that get touted
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