Patagonia, REI, and the Politics of 'The President Stole Your Land'
Brands are aware that in a hyper-partisan climate, it can be conspicuous <em>not</em> to weigh in on heated debates.
by Joe Pinsker
Dec 05, 2017
3 minutes
On Monday, President Donald Trump greatly reduced the size of two national monuments in Utah, shrinking Bears Ears by more than a million acres and cutting the size of Grand Staircase–Escalante almost in half.
Later in the day, some private companies shared their feelings about public lands.
Patagonia, the outdoor-clothing retailer, responded by showing visitors to its website a black page with large white text that read, “The President Stole Your Land.” Under that heading, the company called Trump’s move “illegal.” Those who just came for
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