Swedish provocateur Ruben Östlund looks at selfless, and selfish, behavior in Cannes prizewinner 'The Square'
Shortly before he began shooting "The Square," Swedish director Ruben Ostlund sent one of his trademark found YouTube videos to the film's cast.
He loves putting characters through uncomfortable ringers to see what happens - a kind of artistic version of a cardiac stress test - and was fascinated by the live clip. In the 2006 video, Guy Goma, a Congo-born man who had come to interview for a lower-level IT job at the BBC, was mistaken for a famous internet music expert. For about 120 cringe-inducing on-air seconds, Goma fought earnestly to answer questions he clearly knew nothing about.
"What I love about the clip is it points out how as human beings we're always role-playing," Ostlund said. "How in order to interact
