Google and Levi’s Stitch Up a Connected Jacket

Aside from a couple of visual tells—subtle patches of raised stitches and a plastic button on its cuff—the Levi’s Commuter Trucker looks exactly like what you’d expect from the 144-year-old brand: a timeless jean jacket that keeps you warm while looking cool. But appearances deceive. The jacket is actually an interface between you and your phone. Brush, tap, or cover the right spot and you can answer or ignore calls, switch up your music, or get travel-time updates, all without looking at a screen.

The jacket is the first consumer product to emerge from Project Jacquard, an experimental initiative