How Toca Boca and Target Bring the Fun

If you haven’t heard of Toca Boca, you’re probably not hanging out much with the 6- to 9-year-old set. Since its 2010 founding, the Swedish game developer has created 39 app games for children, resulting in more than 200 million downloads and a dominating share of the paid kids’-apps market. Toca Boca’s mission, according to head of consumer products Mathilda Engman, is to facilitate and encourage open-ended play through games that don’t have to be “won.” In the colorful, quirky Toca universe, children become kitchen