NPR

6 Lessons About Trump From Season 1 Of 'The Apprentice'

The show's 2004 debut season played a crucial role in shaping President Trump's image as a savvy businessman. But behind the scenes, one former producer says, Trump also used some "despicable words."

The drama. The loyalty. The speculation about who stays and who goes. The Trump administration has it all. And so did Donald Trump's run on The Apprentice.

The personality that made the show a hit is also what propelled Trump to the presidency. But as with his administration, Trump also stirred controversy on the set. A former producer tells the NPR podcast Embedded that at times, Trump used "really unfathomably despicable words" while the cameras were rolling — remarks that have never been made public.

Of course, people weren't watching then for insight into how the show's star would eventually approach the presidency or what effect it would have on his public political image. But in retrospect, there are a handful of lessons that say something about the man now in the Oval Office.

1. Questionable language

In October 2016, just before the election, an tape emerged of about women, saying, "[W]hen you're a star, they let you do it. You can do anything." When that story broke, former producer Bill Pruitt tweeted that there were "far

You’re reading a preview, subscribe to read more.

More from NPR

NPR4 min read
Who Will Pay To Replace Baltimore's Key Bridge? The Legal Battle Has Already Begun
Workers are still removing pieces of the Key Bridge from Baltimore Harbor, but the fight over who will pay to replace it has already begun. Past accidents offer some clues about how it could play out.
NPR5 min readWorld
Violence Erupts At UCLA As Protests Over Israel's War In Gaza Escalate Across The U.S.
Members of pro-Palestinian and pro-Israel groups in Los Angeles clashed, with reports of fireworks and pepper spray use. Elsewhere, universities are tearing down encampments and arresting students.
NPR3 min read
Duane Eddy, Who Put The Twang In Early Rock Guitar With 'Rebel Rouser', Dies At Age 86
He was a pioneering guitar hero whose reverberating electric sound on instrumentals such as "Rebel Rouser" and "Peter Gunn" influenced George Harrison, Bruce Springsteen and countless other musicians.

Related Books & Audiobooks