NPR

How Monopoly Man Won The Internet

Donning a mustache, top hat and giant bag full of money, a consumer rights activist became a social media sensation for protesting an Equifax hearing on Capitol Hill. Here is how it happened.
As former Equifax CEO Richard Smith prepares to testify before the Senate Banking Committee on Capitol Hill on Wednesday, activist Amanda Werner looks on through a monocle. / Mark Wilson / Getty Images

Monopoly Man became the Internet crush of the day on Wednesday, after upstaging former Equifax CEO Richard Smith at a Senate hearing on the company's massive data breach.

The board game character, whose name is Rich Uncle Pennybags, was brought to life by Amanda Werner, an arbitration campaign manager for Public Citizen and Americans for Financial Reform, groups that advocate for consumer rights and protections.

Almost immediately, the monocle, mustache, top hat, pillowcase-sized bag of (#fake) Benjamins became a social media sensation.

The most unlikely viewers tuned in to the Senate Banking Committee

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