How Master P Gamed The Music Industry And Laid A Path To Generational Wealth

Master P and his New Orleans-bred No Limit Soldiers proved to the music industry that Southern hip-hop was "Bout It, Bout It" in the '90s. But beyond the records that flooded the Billboard charts, it was the guerrilla street marketing he brought to rap — as the founder of one of the biggest independent record labels of all time — that changed the game. Upon taking the stage this week to collect his VH1 Hip Hop Honors trophy, he spoke about how good it felt to achieve the dream of putting his family in the position to "not only just do music, but be ... owners of companies [doing] business in the hip-hop world."

Percy Miller's rise from the Crescent City's notorious Calliope Projects is the quintessential Horatio Alger story, set to a bounce beat. So it makes sense that as Master P, the self-made mogul, he's now set out to make his own big-screen biopic, . But here's the catch: The film will be funded by his son and protégé, rapper/actor Romeo, to the tune of $10 million. In a genre too often obsessed with stacking cash for selfies and