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Families sending kids to college get mixed messages on meningitis B vaccine

As new crops of students head to college, some experts are uneasy about the role of marketing in leveraging parental fears to sell the meningitis B vaccine.

Four years ago, when meningitis B, an extremely rare but potentially lethal form of the infection, sickened a small number of college students at Princeton and the University of California-Santa Barbara, there was no vaccine against the disease sold in the U.S. Despite its availability abroad, it had never been licensed in the country due to its limited marketability.

Scientific evidence supporting an absolute need to immunize against meningitis B still falls short. The risk of contracting it is smaller than that of being involved in a car crash.

But the headlines prompted by those 13 campus cases — which resulted in one death and one double amputation — helped reshape the financial prospects for a vaccine.

Today, two brand-name

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