The Atlantic

Who Killed Taylor Swift?

The jarring new single "Look What You Made Me Do” unveils a dark, not-altogether-convincing persona.
Source: Eduardo Munoz / Reuters

Who killed Taylor Swift? Her new single, “Look What You Made Me Do,” has her bragging of coming back from the dead, and the sound of her song does, in fact, feel like the work of a hell creature possessing someone once capable of charm.

The most drastic sign of Swift’s semi-fun new malevolence is the chant-and-dance chorus, which channels both Peaches and—this is not a joke but rather. Underneath it all are churning electronic bass and snappy drum machines, aligning with recent radio trends save for whatever trend explained Swift’s previous success. The song is a monster: catchy but cringeworthy.

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