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    Ross Levinsohn's hardest job: turning the Los Angeles Times around

    by By Meg James, Los Angeles Times Aug 23, 2017 4 minutes

    LOS ANGELES _ Ross Levinsohn is used to tough jobs. He tried to salvage a business out of social media site Myspace, and managed Yahoo during a tumultuous period when the Internet company was reeling from a management scandal and struggling to find its way.

    But this week, the 54-year-old digital media executive took on what could be his most difficult assignment yet: figuring out how to generate more revenue from the journalism produced by the 135-year-old Los Angeles Times while the news industry grapples with sweeping shifts in consumer behavior and a proliferation of online outlets.

    "How do we bring that (journalism) to the

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