Wal-Mart is buying trendy e-commerce sites, and the cool kids are not having it
by By Nicholas Cheng, Los Angeles Times
Aug 21, 2017
4 minutes
At the height of their love affair, Bridget Henry visited online clothing store ModCloth's app every day. It wasn't just the clothes with a vintage and quirky vibe that the 26-year-old liked; it was the story.
Founded by high school sweethearts in a college dorm room, the San Francisco company had grown on the backs of its loyal customers to $150 million in revenue in 2015. Henry liked how genuine the brand seemed. That is, until it was purchased by Wal-Mart Stores Inc. in March.
"I shed a little tear when I deleted the app. I felt like I was breaking up with someone," the supply chain analyst said.
Wal-Mart is aggressively expanding
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