NPR

Seltzer's Popularity Bubbles Up In The U.S.

Seltzer sales have jumped 42 percent in the past five years. The bubbly water has inspired everything from tasting flights at restaurants to "LaCroix Boi," one rapper's parody ode to the drink.
One particular brand of seltzer is having a moment among millennials: LaCroix.

We may be in the middle of a seltzer bubble.

Americans are drinking nearly 170 million gallons of the fizzy stuff each year, and sales have gone up 42 percent over the past five years with

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