NPR

A Year Later, Pokémon Go Has Leveled Out And Left Fans Wanting More

The nostalgia-fueled app caught the world's attention — sending people in search of the game's monsters. While millions still play, augmented-reality designers are thinking about the next big thing.
The mobile app Pokémon Go has lost some of its original steam, one year into its tenure on the gaming charts.

Last summer, streets and parks around the world suddenly became crowded as Squirtles, Caterpies and Sandslashes joined smartphone-carrying businesspeople, teenagers and retirees in the great outdoor quest to "catch 'em all."

Launched July 6, 2016, Pokémon Go — the game in which players can use their smartphone to see, battle and catch the monsters in the real world — quickly became the top downloaded free app in the Apple and Android stores.

A year later, the quest is still on for some Pokémon Go players, but the allure has faded for many of the early adopters.

It has been downloaded about 752 million. But in May, only 60 million users were active, meaning they opened the app at least every five days. Downloads and active users both peaked last August.

You’re reading a preview, subscribe to read more.

More from NPR

NPR3 min read
Bearing Witness, Celebrating Strength: How Poetry Has Changed Lives For NPR's Audience
From sparking the imagination to helping with mental health, listen to poems read by NPR readers and see how poetry has affected their lives.
NPR3 min readAmerican Government
Who Is Hope Hicks, The Former Trump Adviser Testifying In New York Criminal Trial?
Hope Hicks was a communications director for the Trump White House and prosecutors may question her on her knowledge of the deals made during his first presidential run.
NPR3 min read
Scientists Welcome New Rules On Marijuana, But Research Will Still Face Obstacles
When marijuana becomes a Schedule III instead of a Schedule I substance under federal rules, researchers will face fewer barriers to studying it. But there will still be some roadblocks for science.

Related Books & Audiobooks