NPR

For Melania Trump's Slovenian Hometown, First Lady's Fame Is Good For Business

The first lady's native country is hosting hometown tours and marketing wine, beauty creams and even salami in Mrs. Trump's honor. She's hired a Slovenian law firm to protect the use of her name.
The first lady, born Melanija Knavs, is from the town of Sevnica in central Slovenia. Before 2016, it was known for its underwear factory, salami festival and sport fishing. "Melania put us on the world map," says Mayor Srecko Ocvirk, who has helped lead a Melania-themed campaign to attract more tourists here.

The hamlet of Sevnica, population 5,000, sits right in the middle of the small, alpine nation of Slovenia, in a green valley along the Sava River, surrounded by pine-forested hills.

"It's really an amazing climate," chirps Lidija Ogorevc, a cheerleader-peppy tour guide here. "You should try our wine, our salami."

She stops in front of a fenced-in building — not unattractive, but clearly closed.

"A cultural monument," she declares.

This used to be the factory where Amalija Knavs, the mother of Melania Trump, designed children's clothes decades

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