Oaky, With Notes Of BS: Why Wine Tasting Struggles To Get It On The Nose
Unlike food — which gives us sensory cues like crunchy and hot, as well as tasting, say, salty — with wine, it's all about tiny differences in taste and smell. The danger is in getting too poetic.
To get you to buy a bottle of champagne, M. Cole Chilton, the face who was always behind the counter of my neighborhood wine store in Brooklyn, would send out emails with elaborate descriptions: "I taste like sunshine, and I tell of brighter days ahead. I will make you forget that three people cheated on you last year. I will make you forget that you didn't contribute anything to your 401(k). I will make you forget that dog sitting is not as easy as it sounds."
Rarely have I gotten so much enjoyment from a newsletter,
