BORDEAUX’S unique trading system, called ‘la place’, is becoming something of a magnet for non-Bordeaux high profile producers wanting to tap into the global sales and distribution network that la place offers.
You’d be forgiven for thinking that is a geographical place somewhere, akin to Paris’ La Place de la Concorde, at the end of the Champs-Elysées. But de Bordeaux is not a physical location at all, though the key action happens in Bordeaux. is a marketplace, a distribution system for the wines of Bordeaux. In Bordeaux, a consumer typically cannot buy wine directly from the producer. Instead, producers reach consumers by selling their wine via : selling to brokers (courtiers), who sell
