The Atlantic

<em>The New Celebrity Apprentice</em> and the Scourge of Faux Inclusivity

The show, once hosted by Donald Trump and now hosted by Arnold Schwarzenegger, manages to celebrate diversity and to mock it—both at the same time.
Source: Luis Trinh / NBC

This post contains mild revelations about the results of season 15 of The New Celebrity Apprentice.

“We now live in an inclusive society where no one’s left out,” Boy George announced during Monday evening’s episode of The New Celebrity Apprentice. He shared this piece of good news while describing the series of ads he and his team had developed on behalf of Kawasaki’s new line of ergonomically customizable motorcycles. “The idea of this campaign,” the Culture Club singer explained to Arnold Schwarzenegger, The New Celebrity Apprentice’s recently installed new host, “was that, you know, anybody can be a biker—not just the traditional person who uses the bike. It’s open to everyone, whatever their sexuality, whatever their age, whatever their gender. And I think that was a really, really positive message.”

A positive message it was. And in response to it, Schwarzenegger replied: “Good.” The actor-turned-governor-turned-TV-host added no more to the conversation. Instead, he went on to fire (or, this being Schwarzenegger, to “terminate”) Kyle Richards, the Real Housewife who had been the project manager for

You’re reading a preview, subscribe to read more.

More from The Atlantic

The Atlantic4 min read
Your Phone Has Nothing on AM Radio
This article was featured in the One Story to Read Today newsletter. Sign up for it here. There is little love lost between Senator Ted Cruz and Representative Rashida Tlaib. She has called him a “dumbass” for his opposition to the Paris Climate Agre
The Atlantic5 min read
The Strangest Job in the World
This is an edition of the Books Briefing, our editors’ weekly guide to the best in books. Sign up for it here. The role of first lady couldn’t be stranger. You attain the position almost by accident, simply by virtue of being married to the president
The Atlantic8 min readAmerican Government
The Most Consequential Recent First Lady
This article was featured in the One Story to Read Today newsletter. Sign up for it here. The most consequential first lady of modern times was Melania Trump. I know, I know. We are supposed to believe it was Hillary Clinton, with her unbaked cookies

Related Books & Audiobooks