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  • Inc.

    Adam Fleischman

    The founder of Umami Restaurant Group has created a cult favorite, thanks to his unique hamburgers and a smart plan for growth
    by As told to BURT HELM Sep 21, 2016 1 minute
    KEEP ON COOKING “Once you have something that works, you want to keep doing it,” says Adam Fleischman, who, prior to starting the Umami Burger chain, toiled in screen-writing and finance. “But it doesn’t get easier.”

    How long did it take you to figure out the Umami burger recipe?

    About five minutes. I was trying to start a business around umami, a savory flavor that’s found in every country’s cuisine. Basically, I

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