Finding a Golden Ticket
Attending conferences can help your business soar—or drain your bank account
A FEW MONTHS AGO, I spent several hours on a grounded plane in Denver, waiting for a storm to pass. Eventually, I ran out of conversation with my seatmates, but another group kept going strong—those still wearing nametags from the Aspen Ideas Festival. They were laughing, discussing business, and making plans to meet up in New York in the coming weeks. For
