A DRIVING FORCE
Data shows that millennial women are on track to close the gender pay gap. Smart marketers are taking note.
Women earn 79 cents for every dollar pocketed by men. Brands know this, and often channel marketing spending accordingly. Think of pretty much every luxury-car commercial you’ve seen, every ad for a mutual fund or titanium golf club. If a woman appears, she’s the mom, wife, or girlfriend—not a corporate highflier.
That couldn’t last. The strides being
