GOING MAINSTREAM
ROKU
As it introduces its next generation of TV sticks and players this fall, the country’s most popular enabler of cord cutting is already thinking beyond set-top boxes. Roku today commands 49% of the U.S. streaming-device market, ahead of Google and Amazon. But behind the scenes, the hardware maker is steadily becoming more of a streaming platform, an interesting move considering Roku’s origins as a Netflix spin-out in 2008. In the past two years, cable providers, including Time Warner, Charter, and, soon, Comcast, have added their own streaming services, and
