Are You Hiding Behind Squishy Words? Stop.
The words we use to describe the work we do should connote both promise and obligation.
by Ross McCammon
Jun 01, 2015
1 minute
Innovation is an amazing and important thing, but it’s a tricky word. It’s a squishy word. It’s an uncommitted word—a word that can contain both results and the mere promise of results. It’s a soft
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