This Startup Won't Sleep Until it Revolutionizes the Mattress Industry
Casper is putting bad customer experiences and outdated models and materials to rest.
Goldilocks had it easy—she had to test only three beds and found one that was just right. Real-world mattress shopping is a far more daunting proposition. According to a 2014 survey by the Better Sleep Council, consumers are confused about when to replace a mattress and how much to spend, and they’re flummoxed by the multitude of product options and the awkwardness of trying out beds in public.
