Entrepreneur

A Perfect Match

Businesses are tweaking social media icons to better suit their websites
Source: Shutterstock/turtleteeth

Most business websites seek to enhance consumer engagement via links to social media--usually accomplished through the incorporation of the various platforms' icons. But what happens when Twitter's specific shade of blue clashes with your company's branding? A solution some brands have adopted is to adjust social media icons to match a given website or overall aesthetic, through changing colors, icon outlines or other details.

But just how?

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