Web Startup Sniffs Out E-Commerce Fraud
Sift Science is a cloud-based service that tracks consumer e-commerce behavior patterns and assigns every user a "fraud score."
The aliases were giving Listia's six-person tech team fits. An online marketplace and auction site based in Mountain View, Calif., Listia entices new customers to shop by giving them 500 credits as soon as they sign up. Predictably, there are users who abuse the offer. "All you need is a bunch of
