In this podcast episode, Michael George, the CEO of Syncro, discusses the evolving landscape of the MSP market. He emphasizes the importance of automation and AI in addressing the skills gap prevalent in the industry. George notes that the digital transformation of first-world economies has become increasingly complex, with a shift towards cloud-based applications and a distributed workforce. This complexity poses a challenge for MSPs responsible for managing and supporting these intricate digital environments.George highlights the critical role of automation in improving the efficiency and effectiveness of technicians within MSPs. By utilizing AI technologies and integrating automation into every aspect of their product, Synchro aims to empower technicians to focus on higher-value work. The objective is to streamline processes, proactively address issues, and optimize the technician-to-employee ratio for MSPs.He also addresses the pressing issue of cybersecurity within the MSP space. He acknowledges that security concerns are not only persistent but also escalating, making it essential for MSPs to prioritize security in their approach to managing digital environments. George emphasizes the need for a security-first posture and underscores the ongoing battle against cyber threats as a significant challenge for MSPs in 2024 and beyond. Supported by:  https://huntress.com/mspradio/https://coreview.com/msp/ All our Sponsors:   https://businessof.tech/sponsors/  
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