There’s a phrase that’s lit up across the internet recently — it’s not new, but it’s having a resurgence. The term is “kinkeeping.” It describes the constant work required to keep a family connected. And the vast majority of that work is done by women. Whether it’s keeping family traditions or buying gifts for holidays and birthdays, much if this work is invisible. One video on TikTok about kinkeeping has more than 12 million views. The TikTok was posted by posted by Molly Westcott, a student of Erienne Fawcett.Fawcett is a professor of women and gender studies at Minnesota State University Moorhead. She joined MPR News Host Cathy Wurzer to talk about this relationship glue — and some of the gender inequality involved in producing it.