In this episode, Diego and Alec talk about one business lesson Alec learned from his previous entrepreneurial endeavor: the importance of knowing your operating costs and your margins and staying true to the price you need to charge to keep the business running. Farmer Alec also shares an account of how he learned that lesson, as well as some interesting strategies he employs to determine a good price to charge for his produce.   Get time and labor-saving farm tools at shop.modern grower.co Listen to other podcasts on the Modern Grower Podcast Network: Farm Small, Farm Smart Farm Small, Farm Smart Daily The Growing Microgreens Podcast Check out Diego's book, Sell Everything You Grow, which is only $0.99 on  Amazon. https://www.amazon.com/Sell-Everything-You-Grow-Homestead-ebook/dp/B0CJC9NTZF