In this episode of the Volunteer Nation podcast, Tobi explores the use of psychographics over demographics in volunteer recruitment, emphasizing the importance of understanding prospective volunteers' beliefs, values, interests, and attitudes to create more effective marketing strategies. Tobi shares personal anecdotes to illustrate the power of targeted advertising, drawing parallels to recruiting volunteers who align with an organization's cause, and guides you through creating volunteer personas based on psychographics to improve recruitment appeals. Full show notes: Episode 110. Using Psychographics to Improve Your Volunteer Recruitment Appeals Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at WeCare@VolPro.net.