Hugh McEwen and Catrina Stewart are the directors of Office S&M, a London-based practice known for their inventive and experimental approach to materials and colour.In this episode, Hugh, Catrina and Dave discussed:Their commitment to have a 50/50 split between private and public work, and how this declaration helps them differentiate themselves from other similarly sized practices.How having a diverse range of non-architectural collaborators on your team when pitching for public projects, such as a chef or photographer from the local community, can help to demonstrate that you understand the client, the brief and the local context.How playfulness and use of colour isn’t just a stylistic aesthetic in their work, but something deeply embedded in the early stages of their design process as a way to increase client and community engagement. If you'd like to learn more about their studio, you can visit officesandm.com or follow them on Instagram at @officesandm.Office Talk is hosted by Dave Sharp of Office D.SHARP, a strategic marketing and brand definition practice for architecture. We work collaboratively with clients across the globe. To learn more about our process and book a consultation, simply visit officedavesharp.com.Today's episode of Office Talk was edited and engineered by Anthony Richardson of Simple Dwelling Studio.