"Do not let what you cannot do interfere with what you can do." - John Wooden  Welcome to another enlightening episode of the Turmeric & Tequila Podcast, where authentic conversations reign! Today, we're thrilled to have Dean Mercado, a seasoned entrepreneur, author, and founder/CEO of Dean Mercado company, joining us. Dean delves into his journey from athlete to entrepreneur, revealing the pivotal moments that compelled him to leave a secure corporate job to forge his own path in the world of online marketing and business coaching. In this episode, we dissect the essence of brand authenticity, the courage it takes to stay true to one’s values, and the impact of these choices on both brand longevity and personal mental health. Dean brings to the table invaluable marketing wisdom, including the crucial steps of establishing a strong niche, investing in one’s brand, and understanding the target audience. Kristen Olson, our host, shares insights from her own experience with growing this podcast and securing its first title sponsor. Together, they explore the significant shifts in entrepreneurship over the last 25 years, emphasizing the importance of mentorship, mental health, and aligning business success with personal happiness. Whether you're an entrepreneur, a marketer, or just someone curious about creating a life you love, this conversation promises rich insights and practical advice for anyone looking to leave a mark in their field. Stay tuned as we dive into these topics and much more, right here on Turmeric & Tequila.  WATCH HERE Related Articles: About Dean Mercado - Author | Speaker | Small Business ... Defining Your Why with Dean Mercado Dean Mercado: books, biography, latest update  Dean Mercado, Founder, and CEO of Online Marketing Muscle® and #1 Best Selling Author of “The MINDstretch: 49 Inspiring Insights For Business Breakthroughs,” is a well-respected small business coach, author, and speaker with expertise in helping small business owners around the globe, raise their game and level up their business! While business may be simple, it’s certainly not easy. If it were, every entrepreneur would have the business of their dreams. After logging well over 10,000 hours coaching some of the best and brightest business owners, we believe we have cracked the code… the code to creating a business that properly fits its owner(s). One that serves them. Our proprietary and proven methodology is based on those experiences… the lessons learned so to speak. We call it The MINDstretch Methodology… it’s what we base all of our business coaching programs upon. https://deanmercado.com/    Connect with T&T: IG: @TurmericTequila Facebook: @TurmericAndTequila Website: www.TurmericAndTequila.com Host: Kristen Olson IG: @Madonnashero Tik Tok: @Madonnashero Website: www.KOAlliance.com You Tube: WATCH HERE