Welcome to part two of In Search of Excellence episode with the amazing Jesse Itzler.Jesse is a serial entrepreneur who has built and sold five companies including Marquis Jet and ZICO Coconut Water. He is an Emmy Award winner, a former rapper and former manager of Run DMC, a globally recognized keynote speaker, and a part-owner of the Atlanta Hawks NBA basketball team.He's also a passionate endurance athlete who has run more than 35,000 miles over the last 25 years, including 50+ marathons. Jessie is also the author of two awesome best-selling books, Living with the Seals 31 days training with the toughest man on the planet and Living with the monks: What turning off my phone taught me about happiness, gratitude and focus. Time stamps:02:59 The Coconut water business- As a runner researched hydration and nutrition- Discovered coconut water- Partnered with a ZICO company- Sold the company to Coca Cola 2 years later04:55 Money as a goal and motivator- What is more important is the quality of your product or service- Passion and enthusiasm are also important- Experiences and proving yourself09:08 The fear of failure- His son decided to play baseball- The story of his son failing at the game- Participant vs. spectator in life11:22 Lessons learned from Navy SEAL David Goggins- Always been attracted to people who weren't like-minded- Met David Goggins and invited him to stay with his family- Interested in the habits of highly successful people- Jesse thinks of himself as of an observation expert15:50 The power of the spoken word- Speaking words gives them power- It’s important to talk things into existence- Remember Tomorrow mantra- Think about how a decision impacts your tomorrow20:04 The value of a written letter- The energy is a lot different- Jesse still writes letters- Randall’s stance on handwriting notes23:16 The importance of extreme preparation and planning- It was very important when Jesse was younger- Also, the ability to pivot- Jesse is a planner- Already planned his 2024- Kevin’s rule28:03 Saying “No” and finding time for your family- in his 20s, Jesse was always saying “Yes”- Later in life, learned to say “No”- It’s important how you say “No”31:01 Fill in the blanks for excellence- The biggest lesson I've learned in my life is    - Marry the right person- My number one professional goal is    - Create more time to do the things I love to do- My number one personal goal is    - Stay healthy- And moreResources Mentioned:Type in EXCELLENCE15 for 15% off The Big A## Calendar! Sponsors:Sandee | Bliss: BeachesWant to Connect? Reach out to us online!Website | Instagram | LinkedIn