Alex Galkin, CEO and founder of Competera, delves into the complex world of AI-powered retail pricing. Discover how machine learning and Big Data are revolutionizing price optimization, enabling retailers to move beyond price elasticity and embrace contextual, personalized pricing strategies.Galkin shares insights with Chris and Anne on the five levels of price maturity, highlighting the importance of a data foundation and customer behavior in driving profitable pricing decisions.Learn how industry leaders are leveraging advanced techniques such as LTV optimization, and explore the impact of AI-generated reports, retail media, and price reviews on the future of pricing.From navigating inflation and recession to the unique challenges of cruise line pricing and the rise of TikTok shopping, this interview is a must-watch for anyone interested in the cutting-edge of retail technology.*Sponsored Content*This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy