For the latest episode of Omni Talk’s new Ask An Expert Interview Series for 2021, Chris Walton interviews Chris Shaw, Sr. Director Product Marketing and Analyst Relations at Manhattan Associates.

Chris Walton has long believed that cloud-based order management systems are one of the fundamental three legs of the omnichannel retailing stool, so this week Chris goes right to one of the most credible sources around to learn all he can about how these systems have evolved where they might be going next.

Together in this podcast, Chris and Chris discuss:

- How order management technology implementations have moved from being solely cost minimizing decisions to revenue maximizing ones.
- How order delivery timing and speed are now critical factors way up in the consumer purchase funnel.
- And, how the pandemic has pushed retailers to process and make decisions about inventory faster than ever before.

Listen to this podcast, and one thing will become quite clear -- you will come away with a firsthand understanding of why correlated front-end and back-end technology design and real-time data processing, on everything from home delivery to order pickup, will likely become the make or break technology decision for almost every retailer out there over the next two years.

*Sponsored Content*This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy