This week we sit down with CFO of Firestone Walker, Dustin Hinz. We take a peek behind the curtain to see what goes into delivering new and old brands from concept to shelf. Items of discussion include: The previous guard at Firestone Walker marketing team. Coming in right before COVID. The challenge of finding new drinkers outside of Firestone's core audience. High level portfolio strategy. Being an outsider in the beer industry. Inheriting the gift known as 805. 805 as a lifestyle brand. Clear glass for Cerveza?? Brand extensions.  Is 805 a gateway beer? Big surprises and surprising flops. Adding non beer products. And much more! Looking to become the next big sponsor of The Full Pint Podcast? Email us at info@thefullpint.com! Please check out these resources if you are a member of the craft beer industry and need help. National Women's Law Center - https://nwlc.org/ Department of Fair Employment and Housing - https://www.dfeh.ca.gov/ Project When - https://projectwhen.org/resources/how-to-report-workplace-harassment-incidents/