In the past few years, we've seen a serious decline in the centrality of and views for music videos across the board, even for the biggest pop stars. Journalist Michael Cragg recently chronicled this phenomenon in his piece for The Guardian, "'This is an Art Form— and We're Losing it': Is the Music Video Dying?" and today, he joins DJ Louie to discuss the piece and the general state of the music video in 2024. Is the music video format still vital? Why has viewership declined? What do we lose if we allow music videos to slip away entirely and is there a way to save them? Join Pop Pantheon: All Access, Our Patreon Channel, for Exclusive Content and MoreShop Merch in Pop Pantheon's StoreCome to Gorgeous Gorgeous NYC on 5/10 at Sultan RoomCome to Gorgeous Gorgeous LA on 5/18 at Los GlobosFollow Michael Cragg on TwitterFollow DJ Louie XIV on InstagramFollow DJ Louie XIV on TwitterFollow Pop Pantheon on InstagramFollow Pop Pantheon on Twitter