Jennifer Lopez might not have stopped the world when she released her new self-financed visual album, This is Me... Now: A Love Story, last week. But she certainly drummed up a lot of conversation, much of which most certainly would not have been happening had she simply dropped a new record. After watching the film, DJ Louie got together with writer Sydney Urbanek, who is currently developing a series for her newsletter Mononym Mythology on the history of the visual album, to talk This is Me... Now, how it fits into the broader lineage of visual albums and serves as just the latest in a long history of pop musicians turning to film as a way to flesh out the world of their music. Join Pop Pantheon: All Access, Our Patreon Channel, for Exclusive Content and MoreShop Merch in Pop Pantheon's StoreCome to Gorgeous Gorgeous NYC on 3/8 at Sultan RoomCome to Gorgeous Gorgeous LA on 3/23 at Los GlobosFollow Sydney Urbanek on TwitterFollow DJ Louie XIV on InstagramFollow DJ Louie XIV on TwitterFollow Pop Pantheon on InstagramFollow Pop Pantheon on Twitter