Explore the latest entrepreneurial chapter of John Foley, the visionary behind Peloton, as he embarks on a new journey with Ernesta, his innovative custom rug startup. Foley discusses his pivot from revolutionizing the fitness world to shaking up the home decor industry. With $25 million in venture capital from Addition and True Ventures, Foley, along with his former Peloton colleagues, is reimagining the rug market with a focus on community, culture, and unique design. Learn how Ernest Hemingway and Bob Marley inspired the company's name and discover Foley’s approach to creating a design brand set to redefine home interiors.

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