Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to B2B Podcast Stories!Our guest today is Andrew Ginter, Co-host of the Industrial Security Podcast and VP of Industrial Security for Waterfall Security Solution. Positioned as a public service, the podcast focuses on industrial cybersecurity, particularly safeguarding critical infrastructure like power plants and rail systems.Expect to learn: 1. The importance of showcasing expert guests 2. The value of soft selling, without turning episodes into sales pitches3. How to build a community around a niche podcast4. The potential benefits of cultivating a specialized audienceYou can find Andrew Ginter’s LinkedIn here: https://www.linkedin.com/in/andrewginter/Waterfall Security Solutions: https://waterfall-security.com/Check out his podcast here:Industrial Security Podcast: https://waterfall-security.com/ot-insights-center/?type=podcastCheck us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/