Do you remember playing with your toy Breyer model horse? Or are you an avid collector of Breyer's horses? Are you both? You  might find this episode with Senior Events Manager, Jaime Potakelsky, an interesting way to learn about how Breyer picks and chooses model horses, her own story of serendipitously finding a job in the horse industry, and the behind the scenes work it takes to pull off Breyerfest, one of the largest horse events in the nation! Breyer is a world renown and premiere brand of horse models and collectibles, that dates back to the 1950's. It was a privilege to speak with Jaime, one of the key members of a highly effective marketing team bringing joy to so many kids, parents and horse people all over the world.